Manuka Health

The Challenge:

The company needed to sharpen its commercial focus to improve profitability. This required a rigorous review of its complex product portfolio and supply chain to unlock hidden value and support a strategic market entry into the United States.

Our Approach:

We conducted a comprehensive product range review that identified opportunities for simplification and led a full strategic review of the supply chain to find key efficiencies. We then developed the complete US market entry strategy, including detailed pricing, promotions, and key retailer pitch documents.

The Result:

Our work delivered a path to a 10% lift in gross margin through targeted supply chain efficiencies. The product portfolio was streamlined via a 40% reduction in product SKU count, sharpening focus and reducing operational complexity, while the business was equipped with a clear plan to successfully enter the lucrative US market.